Hi, Guys!!
Ask yourself, that “Do I actually need to know what digital marketing is?”
If you answered no, that’s okay. But, if the answer is yes, and that’s you’re in the right place.
So. In this article, we’ll discuss the ins and outs of digital marketing. We’ll go over the term’s definition, importance, and kind of basic stuff.
By the end, you’ll feel confident in your ability to employ digital marketing as an effective part of your overall marketing strategy.
What is digital marketing?
Digital marketing- it is the way of the marketing of products or services using digital tools & technologies on the Internet, through electronic devices such as mobile phones, computers, laptops, tablets.
However, Digital marketing sometimes called as Online marketing.
Online marketing is any effort made to spread the word about a company’s products or services that uses the Internet to reach people.
What does a digital marketer do?
The person who markets the products or services digitally is called a digital marketer. A digital marketer advertises the products or services within the digital space. Thus, in order to market the products or services Digitally there are some Digital channels & digital mediums. So, Digital marketers use those marketing channels to advertise, promote the products or services within the digital space on the internet. Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit the value of products and services from producer to consumer terminal, through digital networks.
After all the basic stuff we learned from the above sentences. Now, here we may get a question that
Is Digital marketing very important? And why?
Yes! the answer it is.
Why Digital marketing matter? Importance of Digital marketing?
Why Digital marketing matters?
If you can believe it, digital marketing is nothing new. Digital marketing came on to the scene as electronic devices entered our lives.
Interestingly the amount of time that we spend connected to our electronic devices increases every day. In fact, one an average people spend over 10- 15 hrs each day using electronic devices. I know what you’re thinking about – “but there are only 24 hours in a day.”
As the Internet becomes entwined with everything we do, and as people increasingly use digital devices instead of visiting physical shops the importance of digital marketing is becoming crystal clear.
Traditional marketing vs Digital marketing.
If we recall the thing that :
Earlier we used to pay our bills like electricity, mobile recharge, booking movie tickets by spending hours & hours at payment centers/booking counters.
Now, everything is made online and through online with our fingertips in less time.
Likewise in order to purchase any product let say a mobile phone or any electronic good we used to visit the physical outlet and buy a product. But now we are just browsing on the web for any E-commerce site and searching for the desired product and placing an order by making payment digitally, which actually reduces the time efficiently.
Examples of E-commerce sites- Amazon, Flipkart,e-bay, Bigbasket.
Nowadays in order to buy or sell a product/service, advertise a product we use these E-commerce sites as digital platforms.
Thus, E-commerce sites are known as the best examples of digital marketing.
As we are clear that to advertise a product or services digitally we use some digital marketing channels and mediums.
Digital marketing channels:
Here the different types of digital marketing channels
1. Search Engine Optimization (SEO)
2. Search Engine Marketing and Pay-Per-Click Advertising
3. Social Media Marketing
4. Content Marketing
5. Affiliate Marketing
6. Influencer Marketing
7. Email Marketing
8. Viral Marketing
9. Mobile Phone Advertising
Why has digital marketing become prominent?
How will Digital Marketing Work?
Digital Marketing is not in any way completely different from traditional marketing. Both require smart organizations to develop mutually dependent relationships with prospects, leads, and customers. Yet, Digital Marketing has replaced most ancient traditional ways of marketing tactics as it is designed & intended to reach and achieve today’s customers & consumers.
let’s Think about the last important purchase you made. Before buying, you probably would have searched the internet to research and learn about the product you wanted and what your best options suits you. And your ultimate buying decision would have been based on the customer reviews, features, and pricing you researched.
Purchasing decisions begin online these days. Hence, an online presence is absolutely necessary regardless of what you sell.
Basic Digital marketing Strategies
You need to build a marketing strategy that puts you in places your followers are already hanging out and connects you with them in an exceeding multitude of ways, like –
• Providing them content to keep them updated with industry news
• Social media shares that content and engages with the audience as friends and followers
• Search engine optimization optimizes your content, thus it shows up when someone searches for the information you’ve written about.
• Advertising drives paid traffic to your website, where individuals can find your offers.
• Email marketing follows up with your audience to make sure they continue to get the solutions they’re looking for.
When you put all these pieces together, you get an efficient, easy-to-operate Digital Marketing machine. Although it seems intimidating to build that machine from scratch, it is as simple as learning and integrating one Digital Marketing tactic at a time. Buying behavior has drastically changed over the past decade, and currently, lots of consumers are starting (and often ending) their buyer’s journey online, virtually showing the effectiveness of how effectively the digital marketing works. This shift in the way that consumers make purchasing decisions and buy products and services has made digital.
